KOREASCHOLAR

THE ROLE OF SOCIOCULTURAL FACTORS IN SAUDI CONSUMERS’ ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING AND PURCHASE INTENTIONS WITHIN THE CLOTHING INDUSTRY: A SYSTEMATIC LITEARTURE REVIEW

Lamis Sultan Aldawish, Dulekha Kasturiratne, Jonathan Lean, Shaofeng Liu

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.639-649

FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE

Francesca Magno, Fabio Cassia, Christian M. Ringle

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.362-363

LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS

Sneha Kadyan, Dr. Suman Rani

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.334-338

EFFECT OF AI DESIGN: EXPLORING CONSUMERS’ PURCHASE INTENTIONS OF FIRMS SELLING PRODUCTS DESIGNED BY AI

Hao Zhang, Xiaofei Bai

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.128-129

WILL FASHIONISTAS PURCHASE ETHICAL FASHION? INVESTIGATING HOW THEY FORM ATTITUDES AND PURCHASE INTENTIONS TOWARDS ETHICAL FASHION

Su Yun Bae, Ruoh-Nan Yan

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.55-56

ARE NEW DIGITAL INFLUENCERS RUINING YOUR BUSINESS? THE EFFECTS OF NEGATIVE WORD-OF-MOUTH INITIATED BY SOCIAL MEDIA NEW INFLUENCERS IN FASHION ON CONSUMERS´ INTENTIONS TO PURCHASE AND RECOMMEND THE BRAND

Daniela Langaro, Sandra Maria Correia Loureiro, Ana Beatriz Paula

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.799-803

SNS USERS’ TRUST IMPACT ON PURCHASE INTENTIONS OF FASHION PRODUCTS

Eun Joo Park

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.548

MOTIVATING GREEN FASHION PRODUCT PURCHASE INTENTIONS ACROSS WESTERN AND EASTERN COUNTRIES

Hye Jung Jung, HaeJung Kim, Kyung Wha Oh

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.634

THE IMPACT OF IN-HOME PRODUCT DEMONSTRATOR APPEARANCE ON CONSUMER PERCEPTIONS AND PURCHASE INTENTIONS

Jennifer Yurchisin

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.166-167