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Manuela Valta, Donata Vianelli
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.193-198
NEW PERSPECTIVES ON THE INTERPLAY BETWEEN IN-STORE AND OUT-OF-STORE BRAND FACTORS ACROSS MULTIPLE RETAIL CONTEXTS: CONSUMER RESPONSE TO LUXURY BRAND EXPERIENCES
Manuela Valta, Donata Vianelli, Barbara Stöttinger
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.113-118