KOREASCHOLAR

ANALYSING TRADEMARK AND SOCIAL MEDIA IN THE FASHION INDUSTRY: TOOLS THAT COULD REALLY MAKE A DIFFERENCE FOR

Laura Rienda-García, Lorena Ruiz-Fernández, Lindsey Drylie Carey, Louise Mc Bride

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.14-16

CREATING A BRAND STRATEGY FOR SMEs USING LICENSING: AN EXPLORATORY ANALYSIS IN FOOTWEAR INDUSTRY

Meri Travaglini, Silvio Cardinali, Gian Luca Gregori

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.245-263

BRANDING & INTERNATIONALISATION STRATEGIES OF ENTREPRENEURIAL WOMENSWEAR FASHION DESIGN SMES IN LONDON & NEW YORK

Jennifer E.S. Millspaugh

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.130-132