KOREASCHOLAR

HOW DOES THE SNS SERVICE QUALITY OF FASHION E-COMMERCE AFFECT CHINESE CONSUMER ENGAGEMENT？

Jing ZHANG

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.91-92

A STUDY ON THE EFFECT OF BRAND STORY COGNITION AND SELF-ESTEEM ON BRAND ATTITUDE IN SNS OF LUXURY BRAND

Min-Sook Park, Jong-Kuk Shin, MinKyung Moon, JaeHun Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.396-398

SNS USERS’ TRUST IMPACT ON PURCHASE INTENTIONS OF FASHION PRODUCTS

Eun Joo Park

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.548

THE EFFECTS OF THE MOBILE SNS EXPERIENCE ON VALUE CO-CREATION BEHAVIOURS AND CUSTOMER LIFETIME VALUE

Nam Hee Jin, Kyong Ryul Koo, Kyung Hoon Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.458-462

STEPPING INTO SNS LANDSCAPE IN SEOUL, KOREA

Dayun Jeong, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.902-903

CHINESE TOURISTS' SHOPPING TALK ON SNS

Ju Yeun Jang, Yeo Gyu Lee, Ha Kyung Lee, Ho Jung Choo

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.593-594

AN OVERVIEW OF SOCIAL NETWORK ACTIVITY IN JAKARTA FOR PROMOTING FASHION BRAND

Mustika Sufiati Purwanegara, Nita Garnida

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.909