KOREASCHOLAR

FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE

Francesca Magno, Fabio Cassia, Christian M. Ringle

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.362-363

WEBROOMING OR SHOWROOMING IN FASHION SHOPPING? A MATTER OF INVOLVEMENT

Carlos Flavián, Daniel Marín, Carlos Orús

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.475-480