KOREASCHOLAR

THE ROLE OF SOCIOCULTURAL FACTORS IN SAUDI CONSUMERS’ ATTITUDES TOWARDS SOCIAL MEDIA ADVERTISING AND PURCHASE INTENTIONS WITHIN THE CLOTHING INDUSTRY: A SYSTEMATIC LITEARTURE REVIEW

Lamis Sultan Aldawish, Dulekha Kasturiratne, Jonathan Lean, Shaofeng Liu

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.639-649

LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING

Serena Rovai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.497-499

THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON SHORT-FORM VIDEO SOCIAL MEDIA

Hao Zhang, Gongming Duan

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.157-159

STUDY ON THE INFLUENCING OF SOCIAL MEDIA INFLUENCERS ON ADVERTISING VALUE: THE MODERATING EFFECT OF PARASOCIAL RELATIONSHIP

Chunlin Yuan, Shuman Wang, Yue Liu

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.156

INFLUENCER ADVERTISING ON SOCIAL MEDIA: IMPACT ON PURCHASE DECISIONS OF LUXURY FASHION BRANDS

Aniruddha Pangarkar, Shelly Rathee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.37-41

THE IMPACT OF MORTALITY SALIENCE ON CONSUMERS’ RESPONSES TO LUXURY BRAND ADVERTISING EMBEDDED IN A CRISIS-INDUCING SOCIAL MEDIA CONTEXT

Shu-Chuan Chu, Tao Deng

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.35

CAN BRANDS RECOVER FROM CONSUMER BACKLASH ON SOCIAL MEDIA CAUSED BY RACIALLY INSENSITIVE ADVERTISING AND MARKETING COMMUNICATIONS CAMPAIGNS?

Hyunsun Yoon, Jenny Ma, Guiohk Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.584-588

ADOPTING DISSONANCE-SOLVING APPROACH TO INVESTIGATE LUXURY SOCIAL MEDIA ADVERTISING: ROLE OF GAPS IN SELF, PROJECTIVE SELF, INFLUENCER AND BRAND IMAGE

Jie Meng, Jiaying Wang

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.457-462

HOW IS SOCIAL MEDIA EFFECTIVE IN MOBILE ADVERTISING STRATEGY OF FASHION BRANDS?

Guoxin Li, Yuepeng Sui, Jiaoju Ge, Ruijin Zhang, Wenjun Liu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.181

MAKE ME THINK OR TELL ME A STORY: THE EFFECT OF CATEGORYINTEREST, NEED FOR COGNITION, AND TRANSPORTATION TENDENCY IN SOCIAL MEDIA ADVERTISING

Kaptceva Valeriia, Felicia Caitlin, Nara Youn

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.27-28

EFFECTIVE LUXURY BRAND ADVERTISING FOR SOCIAL MEDIA: MESSAGE ARGUMENTS, SOCIAL TIES, AND CULTURE

Yung Kyun Choi, Yuri Seo, Udo Wagner

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.85

IT ISN’T FOR ME: CHINESE YOUNG MALE CONSUMERS’ INTERPRETATION OF SOCIAL MEDIA LUXURY ADVERTISING

Huan Chen, Ye Wang, Eric Haley

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.13-14