WEBSITE FEATURES AND PURCHASE INTENTION OF ONLINE FASHION AMONG GENERATION Z CONSUMERS IN SOUTH AFRICA
Marike Venter de Villiers, Hanita Channa, Safa Ebrahim
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.585-599
ASPECTS OF CELEBRITY ENDORSEMENTS AND BRAND VALUES INFLUENCING YOUNG ADULTS’ ATTITUDE AND PURCHASE INTENTION OF COSMETICS BRANDS IN SOUTH AFRICA
Helen Duh Inseng, Banqobile Tshabalala
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.777-779