KOREASCHOLAR

TRANSPARENCY MATTERS: THE DYNAMICS OF SUSTAINABLE MARKETING IN SLOW FASHION, PRICE VS PRODUCTION TRANSPARENCY

Kaja Alberta de Koff, Alexandra Sierra Rativa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.671-687

INNOVATING SUSTAINABLE FASHION DESIGN: AN EXPLORATION OF THE SUSTAINABILITY OF A HYBRID METHOD THROUGH THE C2CAD FRAMEWORK

Tsai-Chun Huang, Mingyao Jin

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.530-534

BEING FASHION WITH A PURPOSE: EXPLORING CONSUMERS' WILLINGNESS TO PAY FOR SUSTAINABLE FASHION

Aihoor Aleem, Sandra Maria Correia Loureiro, Mónica Santos

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.522-526

THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS

Inês Miguel, Márcia Silva

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.509

SUSTAINABLE FASHION ADVERTISING OF SMALL AND MEDIUM ENTERPRISES: EVIDENCE FROM MADE IN ITALY COMPANIES

Niccolò Piccioni, Rosa Romano

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.500-506

B2B BRANDING AND DIGITAL COMMUNICATION: THE CASE OF SUSTAINABLE FASHION SUPPLIERS

Simone Guercini, Matilde Milanesi, Giulia Monteverde, Andrea Runfola

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.431-432

INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK

Hye Jin Yoon, Yoon-Joo Lee, Ja Kyung Seo

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.408

LESS IS MORE! WHEN AND WHY SUSTAINABLE FASHION PRODUCTS INFORMATION BACKFIRE

Laura Grazzini, Valentina Mazzoli, Aulona Ulqinaku

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.404

GUILT-DRIVEN PERSUASION IN SUSTAINABLE FASHION: THE ROLES OF EMPATHIC TRUST

Hanna Shin, Yan Li, Nara Youn

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.402-403

DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM

Stefania Mase, Marta Giovannetti, Cinzia Colapinto, Elena Cedrola

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.317

UNDERSTANDING CONSUMER PSYCHOLOGY TOWARDS SUSTAINABLE FASHION CONSUMPTION: A DUAL-PATH MODEL

Jiyeon Kim, Md. Rafiqul Islam Rana

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.272

THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST

Anita Nanda, Vera Butkouskaya

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.186-192

OTHER- AND SELF-BENEFIT FRAMING OF SUSTAINABILITY – THE ROLE OF WARM GLOW AND VALUE ORIENTATION IN SUSTAINABLE FASHION MARKETING

Barbara Behre, Verolien Cauberghe, Dieneke Van de Sompel

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.147

BEAUTY LIES IN THE EYES OF THE BEHOLDER: ANALYZING SUSTAINABLE FASHION AND ITS VALUE CHAIN IN INDIA

Monica Khanna, Udo Wagner, Avipsha Thakur

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.139-140

WEAVING A SUSTAINABLE FUTURE FOR FASHION: THE ROLE OF SOCIAL ENTERPRISES IN EAST LONDON

Rubab Ashiq

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.131

THE LAST MILE DELIVERY OF FASHION GARMENTS: HOW TO ENHANCE CONSUMER SUSTAINABLE CHOICES

Valentina Mazzoli, Ilenia Confente, Ivan Russo, Diletta Acuti

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.123

HOW SOCIAL EXCLUSION HINDERS SUSTAINABLE FASHION CONSUMPTION: MODERATING ROLE OF INTERDEPENDENT SELF-CONSTRUAL

Yoko Sugitani, Taku Togawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.116

IS THERE ANY GREEN GENERATION? EXPLORING SUSTAINABLE SHIFTS IN GENERATIONAL PRACTICES OF FASHION CONSUMPTION

Silvia Mazzucotelli Salice, Ludovica Carini, Eleonora Noia

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.24-25

SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKING

Neulonbit Oh, Eunju Ko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.11

AN EXPLORATORY STUDY OF CONSUMER AWARENESS AND BEHAVIOURS TOWARDS GARMENT WASTE RECYCLING IN HONG KONG

Magnum Lam, Christina W.Y. Wong

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.258-263