KOREASCHOLAR

CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE

Michela Matarazzo, Silvia Ranfagni, Simone Guercini

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.71-75

GLOBAL POP MUSIC CULTURE IN CYBER SPACE: CAN YOUNG GENERATION’S BRAIN RESPONSES EXPLAIN GLOBAL SUCCESS OF YOUTUBE MUSIC?

Eun-Ju Lee, Kyoung Cheon Cha, Minah Suh, Hanah Choi

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.206

MARKETING A LUXURY BRAND THROUGH DIGITAL STORYTELLING: AN ANALYSIS OF CAMPAIGN DIFFUSION THROUGH YOUTUBE AND INSTAGRAM

Emily Raymond, Donna Smith, Joseph F. Hair

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.116-121

EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH

Jung Eun Lee, Brandi Watkins

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.514-515