KOREASCHOLAR

THE EFFECT OF VIRTUAL INFLUENCER’S PERCEIVED SIMILARITY ON ADVERTISEMENT ATTITUDE

Jihyeon Lee, Hanku Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.638

THE VERTICAL “I” VS. THE HORIZONTAL “WE”: MOTIVATIONAL MATCHING IN SUSTAINABLE LUXURY ADVERTISEMENT.

Felicia Caitlin, Ken Kumagai, Shin'Ya Nagasawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.318-323

CONSUMER REACTION TOWARD ANTI-CONSUMPTION APPAREL ADVERTISEMENT. AN EXPERIMENTAL STUDY OF ADOLFO DOMINGUEZ CAMPAIGNS

Paula Gargoles, Patricia Sanmiguel, Isabel Garcia-Hiljding, Mariana Garduño

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.162

ANALYSIS OF SOCIAL MEDIA ADVERTISEMENT

Hidehiko Dejima

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.386-391

DO CUSTOMERS REALLY GET WHAT THEY WANT? : CONSUMER PERCEPTION AND PREFERENCE FOR ADVERTISING OF FUNCTIONAL CLIMBING WEAR IN KOREA

Shinjung Yoo, Xin Liu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.675-676