KOREASCHOLAR

ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP

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Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.104

THE ROLE OF PLOT DIVERSITY IN DIGITAL BRAND STORYTELLING: FOCUSING ON SELF-REFERENCING AND BRAND ANTHROPOMORPHISM

Heejin Lim, Hyunjoo Im

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.36-40