KOREASCHOLAR

A STUDY ON THE DEVELOPMENT OF LOCAL CULTURE AND ART CONTENTS FOR MARKETING IMPLICATIONS

Juhyun Kim

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.653

AUGMENTED LUXURY: NFTs AND THE DIGITAL ENRICHMENT OF LUXURY BRAND AND ART COLLABORATIONS

Federica Carlotto

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.545-549

NEUROMARKETING AND ART: TESTING THE FACEREADER TECHNOLOGY ON ARTISTIC PAINTINGS

Raffaele Donvito, Olga Nechaeva, Valentina Mazzoli

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.409-414

ART INFUSION IN LUXURY: THE MODERATING ROLE OF FASHION CAPITAL

Jin Jeong, Kwak Saenim, Yuri Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.40-44

FROM A FASHION GARMENT TO A PIECE OF ART: HERITAGE & ENCHANTMENT IN THE CONTEMPORARY MARKETPLACE

Faiza Qureshi

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.342-344

FINDING MEANING: THE EFFECT OF LONELINESS ON PREFERENCE FOR ART-INFUSED PRODUCTS

Saira Raza Khan

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.292

THE IMPACT OF EXTENDED BRAND EXPERIENCE THROUGH FLAGSHIP STORES ON AUTHORIZED SHOPPING CHANNELS IN LUXURY FASHION MARKET –CAFE vs. ART SPACE COMPARISON–

Jin Jeong, Ha Kyung Lee, Yuri Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.65-70

FOCUSING ON AURA AND AWE: EFFECTS OF ART MARKETING ON LUXURY BRAND ATTITUDE AND PURCHASING INTENTION

Hyejin Jun, Eunju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.830

MARKETING FASHION AS ART OR THE ART OF MARKETING FASHION?

Elina Koivisto, Pekka Mattila

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.677

ART FASHIONIZATION AND THE NEW CULTURAL DIASPORA OF ART

Pielah Kim, Chiara Colombi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.672-676

ARTIFICATION PROCESSES FOR MAJOR LUXURY BRANDS: ART-BASED MANAGEMENT FOR BRANDING PURPOSES

Stefania Masè, Elena Cedrola, Geneviève Cohen Cheminet

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.348-353

CONSUMER ENGAGEMENT THROUGH CONTEMPORARY ART – FONDAZIONE PRADA

Alessia Grassi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.228-233

CONSUMER PERCEPTIONS TOWARDS AN ART-LUXURY BRAND IMAGE - A CASE STUDY OF LOUIS VUITTON

Eirini Bazaki, Jia Ren

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.213-214

EFFECTS OF ART CONSUMPTION ON CONSUMER WELL-BEING

Donghwy An, Bo-Ram Jeong, Nara Youn

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.56-57

ARE YOU READY TO EMBRACE ART WORK MADE BY ARTIFICIAL INTELLIGENCE? - THE ASYMMETRIC EFFECTS OF ATTITUDES TOWARD ART WORK (ART VS. ART INFUSED PRODUCT) AND PAINTING AGENT (HUMAN VS. ARTIFICIAL INTELLIGENCE)

Seojin Stacey Lee, Kiwan Park, Yaeri Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.46-50

FASHION, MUSIC AND DESIGN MANAGEMENT IN THE NETWORKED WORLD CASE STUDY; FASHION, ART, MUSIC AND SCIENCES IN THE 'SIGNATURE' PROJECT

Lidija Fištrek

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.552

THE BACKGROUND MUSIC AT ART GALLERIES EXPERIENCE IN LISBON

Sandra Maria Correia Loureiro, Filipa Lima

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.531-535

MASTERING THE ART OF CO-CREATING TOGETHER AT MUSIC FESTIVALS – A PROCESS MODEL FOR CUSTOMER EXPERIENCE MANAGEMENT

Elina Koivisto, Pekka Mattila, Saaramaria Somppi

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.407-412

ADS AS WORKS OF ART: MEASURING ADVERTISING IMMERSION

Jennifer Zarzosa

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.16-18

COMPARISON OF ART DECO CHARACTERISTICS EXPRESSED ON PAUL POIRET AND GABRIELLE CHANEL DESIGNS

Sookhyun Park

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.664-665