KOREASCHOLAR

THE EFFECT OF LIGHTING ON AUGMENTED REALITY EXPERIENCES: HOW IT AFFECTS PRODUCT PERCEPTIONS

Sergio Barta, Philipp Rauschnabel, Carlos Flavián, Raquel Gurrea

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.576-577

THE INFLUENCE OF AUGMENTED REALITY ON THE PURCHASE DECISION PROCESS OF ONLINE FASHION CONSUMERS

Mónica Mendes Ferreira, Joana Lopes

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.381

ENHANCING CONSUMER SHOPPING EXPERIENCE THROUGH AUGMENTED REALITY AND VIRTUAL REALITY

Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.364-368

I FEEL MYSELF AS MORE MALLEABLE: THE EFFECT OF AUGMENTED REALITY TRY-ON SERVICE ON MALLEABLE SELF AND SELF-BRAND CONNECTION

Terry Kim, Hyunjoo Im

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.311-316

DOES AUGMENTED REALITY CHANGE THE LUXURY INDUSTRY? UNDERSTANDING CONSUMER E-WOM AND INTENTION TO PATRONIZE LUXURY BRAND E-STORES

Ziyou Jiang, Jewon Lyu

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.300-304

THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL

Jeong-Bin Whang, Boreum Choi, Ji Hee Song, Jong-Ho Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.17