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ENHANCING CONSUMER SHOPPING EXPERIENCE THROUGH AUGMENTED REALITY AND VIRTUAL REALITY

Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.364-368

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THE EFFECT OF IMAGE CONGRUENCE ON AR SHOPPING

Jeeyeon Kim, Sabina Ou, Qurie Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.189-190

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