KOREASCHOLAR

CSR AND AUTHENTICITY IN SUPPLY CHAINS: A FOCUS ON THE LEATHER INDUSTRY

Costanza Dasmi, Raffaele Frustaci, Laura Grazzini, Gaetano Aiello

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.420-421

AUTHENTICITY AND PRIDE DRIVE LOYALTY? EVIDENCE FROM AR-POWERED HERITAGE

Jorge Nascimento, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.391-396

VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY- HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?

Jade Verbeek, Danita van Heerden

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.290

HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE

Shoji Tanaka, Hiroyuki Takahashi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.278

WOMEN EMPOWERMENT ADVERTISING OF LUXURY BRANDS: MESSAGE CONCRETENESS, AUTHENTICITY, AND INVOLVEMENT

Minjung Park, Jayoung Koo, Do Yuon Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.30-34

SHOOTING WITH THE E-STARS: CELEBRITY ENDORSEMENT ON BUILDING AUTHENTICITY MEANINGS FOR ETHNIC FASHION BRANDS

Elena Chatzopoulou

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.701-704

EXPLORING THE FACTORS INFLUENCING THE PERCEIVED AUTHENTICITY OF CELEBRITY ENDORSERS ON SOCIAL MEDIA

Sabina Levitan, Norman Peng, Debra Desrochers, Annie Chen

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.506-511

LUXURY FASHION BRAND’S SUSTAINABLE MESSAGE APPEAL STRATEGIES AND BRAND AUTHENTICITY IN INSTAGRAM

Jihye Yu, Wei Jiang, Eunju Ko

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.549

THE IDENTITY OF INDEPENDENT NICHE LUXURY BRANDS: DIFFERENTIATING CHARACTERISTICS AND THE ROLE OF AUTHENTICITY

Fabio Duma, Mark Popcsev

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.245-252

AUTHENTICITY UNDER THREAT: WHEN SOCIAL MEDIA INFLUENCERS NEED TO GO BEYOND PASSION

Alice Audrezet, Gwarlann de Kerviler, Julie Guidry Moulard

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.170-172

IMPACT OF SELF-DISCLOSURE AND AUTHENTICITY OF INFLUENCER ON CONSUMER REACTION: FOCUSING ON MEDIATING EFFECT OF ENVY

Ga-Young Ahn, Shin-Young Park, Jisoo Park

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.3-4

CONCEPTUALIZING ‘COUNTRY-OF-INGREDIENT-AUTHENTICITY’ OF LUXURY BRANDS

Zahirah Zainol, Ian Phau, Isaac Cheah, Michael Lwin

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.858-872

BRAND AUTHENTICITY AND CORPORATE MUSEUMS: AN EXPLORATIVE RESEARCH OF GUCCI MUSEUM

Giuseppe Bertoli, Bruno Busacca, Maria Carmela Ostillio, Silvia Di Vito

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.562-566

GENERATING BRAND AUTHENTICITY: CASES OF TUSCAN WINE COMPANIES

Silvia Ranfagni, Aldo Burresi, Massimo Rosati

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.222-227

HERITAGE AND INNOVATIVE MYTHOPOESIS IN AUTHENTICITY OF HIGH SYMBOLIC FASHION BRAND

Cristiano Ciappei, Andrea Boccardi, Lamberto Zollo

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.121

DEVELOPMENT AND VALIDATION OF CONSUMERS’ NEED FOR INGREDIENT AUTHENTICITY (CNIASCALE)

Zahira Zainol, Ian Phau, Isaac Cheah

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.16-28