KOREASCHOLAR

CONSUMERS’ PERSONAL BEAUTY VALUES AND BRAND ASSOCIATIONS: INTERCULTURAL SEGMENTATION

Fumiko Kano Glückstad

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.246-247

PARIS x TIKTOK: HOW FASHION AND BEAUTY CONTENT IS BECOMING ATOURISM MARKETING TOOL

Arianna Pittaluga, Nadzeya Sabatini

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.241-245

BEAUTY LIES IN THE EYES OF THE BEHOLDER: ANALYZING SUSTAINABLE FASHION AND ITS VALUE CHAIN IN INDIA

Monica Khanna, Udo Wagner, Avipsha Thakur

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.139-140

IS BEAUTY MALLEABLE?: EXPLORING THE EFFECTS OF IMPLICIT THEORIES OF BEAUTY

Jasmin Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.293

PROMOTING BEAUTY PRODUCTS IN SOCIAL MEDIA: EFFECTS OF ENDORSER CHARACTERISTICS AND SOCIAL DISTANCE

Yung Kyun Choi, Ruo Nan Zhang, Eunyoung Christine Sung

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.87-90

FASHION AND BEAUTY ADVERTISING MODELS’ AGE AND ITS IMPACT ON OVER 50 FEMALE CONSUMERS’ PURCHASE INTENTION

Hélia Pereira, Maria De Fátima Salgueiro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.824-826

OFFLINE BEAUTY SPECIALTY RETAILERS AND DIGITAL MONO-BRAND STORES: COMPLEMENTS OR SUBSTITUTES?

Hyeasinn Song, Jeeyeon Kim, Jikyung (Jeanne) Kim, Jeonghye Choi, Moo Jeon Kim

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.472-473

THE EFFECT OF AR (AUGMENTED REALITY) ON PURCHASE INTENTION OF BEAUTY PRODUCTS: THE MEDIATING ROLES OF VIVIDNESS, INTERACTIVITY, AND CONTROL

Jeong-Bin Whang, Boreum Choi, Ji Hee Song, Jong-Ho Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.17

CONCEPTUALISING BEAUTY IN CONSUMER RESEARCH: A FRAMEWORK AND RESEARCH AGENDA

Marina Leban, Benjamin Voyer

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.313-320

IDENTIFYING AESTHETIC PREFERENCES FOR BEAUTY TYPES IN WOMEN’S APPEARANCE AMONG EAST ASIAN CULTURES

Sunwoo Kim, Yuri Lee, Seunghoo Lim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.302-307