KOREASCHOLAR

TO ‘BLEND’ OR ‘SHINE’: THE CHAMELEON EFFECT OF LUXURY BRAND PROMINENCE IN MINDFUL CONSUMERS

Amy Errmann, Benjamin Voyer, Marilyn Giroux

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.670

BOOSTING THE SECONDHAND PRODUCTS MARKET: HOW THE INTERSECTION OF BRAND EQUITY AND SUSTAINABILITY PRONENESS MAY INCREASE CONSUMERS INTENTION TO PURCHASE SECONDHAND PRODUCTS

Fábio Shimabukuro Sandes

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.654-655

QUALITY VS. IMAGE: SUSTAINABLE BRAND EQUITY WITH A CUSTOMER-BASED APPROACH

Ken Kumagai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.578-581

AUGMENTED LUXURY: NFTs AND THE DIGITAL ENRICHMENT OF LUXURY BRAND AND ART COLLABORATIONS

Federica Carlotto

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.545-549

THE IMPACT OF CONTRAST ANIMAL LOGO ON BRAND COOL PERCEPTION

NAN BI, JIELING TANG, CHENGYUE YIN

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.529

LUXURY BRAND ENDORSER: THE GAME BETWEEN HUMAN INFLUENCERS AND VIRTUAL INFLUENCERS

Hui Zhan, Jing Zhang

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.507

LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING

Serena Rovai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.497-499

CREATING AGE-INCLUSIVE OMNICHANNEL FASHION BRAND EXPERIENCES USING NEW TECHNOLOGIES

Rosy Boardman, Courtney Chrimes

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.470-471

LUXURY ON VACATION MODE AND CITY BRANDING: A SOCIAL SEMIOTIC ANALYSIS OF PHYGITAL LUXURY BRAND ITINERANT ACTIVITIES

Esterina Nervino, Deborah Agostino, Joseph Francis Wong, Tat Kei Alfred Ho, Nabanita Talukdar

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.446-447

NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET

Olamide Akintimehin, Sean Lee, Awele Achi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.443

FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE

Francesca Magno, Fabio Cassia, Christian M. Ringle

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.362-363

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

THE COMBINATION EFFECT BETWEEN REUSABLE PRODUCT AND MASSTIGE BRAND

Joonheui Bae, Juyeun Jang, Erin Cho

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.325

IMPACT OF PERCEIVED GAINS AND CREDIBILITY ON BRAND PERCEPTION IN THE DIGITAL FASHION MARKET

Christina Giakoumaki

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.302-303

CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION

Jiyoung Kim, Mikayla Thornton, Kiseol Yang, Dee Knight

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.299-301

VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY- HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?

Jade Verbeek, Danita van Heerden

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.290

HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE

Shoji Tanaka, Hiroyuki Takahashi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.278

CONSUMERS’ PERSONAL BEAUTY VALUES AND BRAND ASSOCIATIONS: INTERCULTURAL SEGMENTATION

Fumiko Kano Glückstad

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.246-247

THE EFFECT OF LUXURY BRAND EROTIC CAPITAL ON LOVEMARKS AND E-WOM

Wonbae Pang, Minjung Cho, Eunju Ko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.218

‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION

Beatriz Casais, Ana Maria Soares, Mafalda Abreu, Doina Lungu, Jorge Rodrigues

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.212