KOREASCHOLAR

VIRTUAL INFLUENCERS AND BRAND AUTHENTICITY- HOW REAL CAN YOU BE WHEN YOU ARE DEEPFAKE?

Jade Verbeek, Danita van Heerden

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.290

HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE

Shoji Tanaka, Hiroyuki Takahashi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.278

LUXURY FASHION BRAND’S SUSTAINABLE MESSAGE APPEAL STRATEGIES AND BRAND AUTHENTICITY IN INSTAGRAM

Jihye Yu, Wei Jiang, Eunju Ko

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.549

BRAND AUTHENTICITY AND CORPORATE MUSEUMS: AN EXPLORATIVE RESEARCH OF GUCCI MUSEUM

Giuseppe Bertoli, Bruno Busacca, Maria Carmela Ostillio, Silvia Di Vito

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.562-566

GENERATING BRAND AUTHENTICITY: CASES OF TUSCAN WINE COMPANIES

Silvia Ranfagni, Aldo Burresi, Massimo Rosati

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.222-227

HERITAGE AND INNOVATIVE MYTHOPOESIS IN AUTHENTICITY OF HIGH SYMBOLIC FASHION BRAND

Cristiano Ciappei, Andrea Boccardi, Lamberto Zollo

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.121