KOREASCHOLAR

LUXURY BRAND CONSUMPTION BEHAVIOR IN THE 30s & 40s

Wonbae Pang, Sang Jin Kim, Eunju Ko

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.352

ASSESSING ONLINE BRAND EXPERIENCE THROUGH CONSUMER BRAND ENGAGEMENT BEHAVIOR

Valentina Mazzoli, Raffaele Donvito, Laura Grazzini

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.470-474

FROM OCCIDENT TO ORIENT: A CROSS-CULTURAL COMPARISON OF BRAND LOVE AND CONSUMER BEHAVIOR IN THE LUXURY FASHION AND ACCESSORIES MARKET

Julia Finnegan

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.416

COMPARISON ON HAN-LYU COSMETICS BUYING BEHAVIOR ACCORDING TO THE BRAND LEVEL BETWEEN KOREAN AND CHINESE FEMALE CONSUMERS

Jin-Hwa Lee, Yuan-Yang Bi, Meng Yu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.599-600

LUXURY BRANDS SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON BRAND EQUITY AND CONSUMERS’ BEHAVIOR

Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli, Joonas Rokka, Gaetano Aiello, Raffaele Donvito, Rahul Singh

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.68