KOREASCHOLAR

EXPLORATION ON THE RESONANCE MODEL OF BRAND COMMUNICATION TOWARD THE ENSEMBLE BETWEEN PRODUCTION AND MARKETING IN TAIWAN SEAFOOD BRANDS.

Ge Kuan Fu-Yung, Huang Chih-Hsiung

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.340-341

HARNESSING THE INFLUENCE OF SOCIAL MEDIA IN ONLINE LUXURY BRAND COMMUNICATION

Xiaoming Lu, Raffaele Filieri, Mizan Rahman

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.105-128

CULTURAL MARKETING COMMUNICATION STRATEGIES FOR LIFESTYLE BRAND

Yujin Chang, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.894-895

THE GROWING CHALLENGE OF UNLEASHING THE POWER OF STRONG IDENTITIES VIA BRANDING AND BRAND COMMUNICATION – IS IT THE PRODUCT, THE DESIGNER, THE COMPANY, THE CITY OR COUNTRY BEHIND TO ACHIEVE AND SUSTAIN SUCCESS IN FASHION MARKETING?

Klaus-Peter Wiedmann, Carmen Rodriguez Santos, Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.799-800

CROSS-CULTURAL COMMUNICATION THROUGH FASHION AND BRAND CONSCIOUSNESS

Gregor Pfajfar, Aviv Shoham, Nihat Anil, Ossi Pesämaa, Maja Makovec Brenčič

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.572