KOREASCHOLAR

DO HEDONIC REWARDS AT ONLINE COMMUNITIES AFFECT CONSUMER-FASHION BRAND ENGAGEMENT? A PLS APPROACH

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Maria Gonçalves Cabaço

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.589-593

EXPLORING THE LINK BETWEEN CONSUMERS’ ENGAGEMENT AND E-WORD OF MOUTH IN SOCIAL MEDIA BRAND COMMUNITIES: A PATH ANALYSIS

Riccardo Rialti, Lamberto Zollo, Alessandro Caliandro, Cristiano Ciappei

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.494-500

SOCIAL MEDIA MARKETING AND CONSUMER-BASED BRAND EQUITY: THE ROLE OF BRAND EXPERIENCE AMONG MILLENNIALS IN ONLINE FASHION COMMUNITIES

Lamberto Zollo, Sukki Yoon, Riccardo Rialti, Cristiano Ciappei

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.79-80

EMPOWERMENT THROUGH THE USE OF INGRATIATION IN HERMÈS ONLINE LUXURY BRAND COMMUNITIES

Marina Leban, Benjamin Voyer

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.512

BRAND PERSONALITY ALIGNMENT AND CONSUMER ENGAGEMENT TO DEFINE COMPETITIVE POSITIONING IN ONLINE FASHION COMMUNITIES: AN INTERDISCIPLINARY METHODOLOGY

Monica Faraoni, Belinda Crawford Camiciottoli, Silvia Ranfagni

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.348-353