KOREASCHOLAR

DEFINING POTENTIAL RESEARCH DIRECTIONS OF BRAND ENGAGEMENT INTO SELF-CONCEPT: CONSUMERS’ CULTURAL DIMENSIONS PERSPECTIVE

Olga Nechaeva, Raffaele Donvito, Valentina Mazzoli

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.400-404

BRAND EXTENSION STRATEGIES: CONSUMER EVALUATIONS OF BRAND CONCEPT AND BRAND EQUITY

Kittichai Watchravesringkan, Areti Vogel, Dilip Doraiswamy

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.740-745

CAN YOU JUDGE THE BOOK BY ITS COVER? ANTECEDENTS AND CONSEQUENCES OF BRAND ENGAGEMENT IN SELF CONCEPT

Valentina Mazzoli, Diletta Acuti, Raffaele Donvito

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.225-229