KOREASCHOLAR

THE IMPACT OF MORTALITY SALIENCE ON CONSUMERS’ RESPONSES TO LUXURY BRAND ADVERTISING EMBEDDED IN A CRISIS-INDUCING SOCIAL MEDIA CONTEXT

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Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.35

THE EFFECTS OF BRAND LOYALTY ON THE EMOTIONAL REACTIONS TO A LUXURY BRAND CRISIS: THE MONCLER CASE

Giacomo Gistri, Stefano Pace, Matteo Corciolani

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.555-561