KOREASCHOLAR

NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET

Olamide Akintimehin, Sean Lee, Awele Achi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.443

DOES THE POWER OF STAR DESIGNER ENHANCE THE LUXURY BRAND DESIRABILITY?

D Hach Soeur, Anwar Sadat Shimul, Ian Phau

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.427-431

DOES CONSUMERS’ ONLINE ENGAGEMENT MODERATE THE RELATIONSHIP BETWEEN THE POWER OF STAR DESIGNER AND THE LUXURY BRAND DESIRABILITY?

D Hach Soeur, Anwar Sadat Shimul, Ian Phau

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.295-299