KOREASCHOLAR

DEFINING POTENTIAL RESEARCH DIRECTIONS OF BRAND ENGAGEMENT INTO SELF-CONCEPT: CONSUMERS’ CULTURAL DIMENSIONS PERSPECTIVE

Olga Nechaeva, Raffaele Donvito, Valentina Mazzoli

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.400-404

DOES CONSUMERS’ ONLINE ENGAGEMENT MODERATE THE RELATIONSHIP BETWEEN THE POWER OF STAR DESIGNER AND THE LUXURY BRAND DESIRABILITY?

D Hach Soeur, Anwar Sadat Shimul, Ian Phau

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.295-299

Effects of Experiential Quality and MZ Generation's Brand Engagement on Experience Value Creation: Analysis of Psychological Process in the Experience-based Subscription Economy Platform

Myoung-a An, Sang-Lin Han

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.122-123

THE INFLUENCE OF CROSS-CULTURAL EFFECT ON KÉRASTASE (L’OREAL GROUP) CONSUMER-BRAND RELATIONSHIP AND ENGAGEMENT

Pedro Nobre, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.804-809

EFFECTS OF MESSAGE SIDEDNESS AND BRAND ENGAGEMENT IN PRODUCT REVIEWS FOR LUXURY BRANDS: THE MEDIATING ROLE OF MESSAGE CREDIBILITY

Inea Kim, Yung Kyun Choi

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.709-711

DO HEDONIC REWARDS AT ONLINE COMMUNITIES AFFECT CONSUMER-FASHION BRAND ENGAGEMENT? A PLS APPROACH

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Maria Gonçalves Cabaço

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.589-593

EXPLORING THE REWARDS DIMENSION OF ENGAGEMENT IN CONSUMER-FASHION BRAND RELATIONSHIP

Maria Gonçalves Cabaço, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.534-535

EXPLORING THE LINK BETWEEN CONSUMERS’ ENGAGEMENT AND E-WORD OF MOUTH IN SOCIAL MEDIA BRAND COMMUNITIES: A PATH ANALYSIS

Riccardo Rialti, Lamberto Zollo, Alessandro Caliandro, Cristiano Ciappei

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.494-500

ASSESSING ONLINE BRAND EXPERIENCE THROUGH CONSUMER BRAND ENGAGEMENT BEHAVIOR

Valentina Mazzoli, Raffaele Donvito, Laura Grazzini

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.470-474

CAN YOU JUDGE THE BOOK BY ITS COVER? ANTECEDENTS AND CONSEQUENCES OF BRAND ENGAGEMENT IN SELF CONCEPT

Valentina Mazzoli, Diletta Acuti, Raffaele Donvito

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.225-229

BRAND PERSONALITY ALIGNMENT AND CONSUMER ENGAGEMENT TO DEFINE COMPETITIVE POSITIONING IN ONLINE FASHION COMMUNITIES: AN INTERDISCIPLINARY METHODOLOGY

Monica Faraoni, Belinda Crawford Camiciottoli, Silvia Ranfagni

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.348-353