KOREASCHOLAR

BOOSTING THE SECONDHAND PRODUCTS MARKET: HOW THE INTERSECTION OF BRAND EQUITY AND SUSTAINABILITY PRONENESS MAY INCREASE CONSUMERS INTENTION TO PURCHASE SECONDHAND PRODUCTS

Fábio Shimabukuro Sandes

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.654-655

QUALITY VS. IMAGE: SUSTAINABLE BRAND EQUITY WITH A CUSTOMER-BASED APPROACH

Ken Kumagai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.578-581

LINKING RESPONSIBLE LUXURY TO CONSUMER BRAND EQUITY IN SOCIAL MEDIA ADVERTISING

Serena Rovai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.497-499

‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION

Beatriz Casais, Ana Maria Soares, Mafalda Abreu, Doina Lungu, Jorge Rodrigues

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.212

THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST

Anita Nanda, Vera Butkouskaya

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.186-192

EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION

Minjung Cho, Eunju Ko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.64

DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTION

Sana Rehmat, Alice Mazzucchelli, Nadia Olivero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.3-10

ATTRIBUTES OF DIGITAL FASHION SHOW AND LUXURY BRAND EQUITY AND PURCHASE INTENTION

Hyesu Yun, Sang Jin Kim, Eunju Ko

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.27

BRAND EXTENSION STRATEGIES: CONSUMER EVALUATIONS OF BRAND CONCEPT AND BRAND EQUITY

Kittichai Watchravesringkan, Areti Vogel, Dilip Doraiswamy

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.740-745

STUDY ON THE INFLUENCING OF PARASOCIAL RELATIONSHIP ON BRAND EQUITY IN THE VR SHOPPING ENVIRONMENT: THE MODERATING EFFECT OF ACTIVITY OF FASHION WEB CELEBRITY ENDORSER

Chunlin Yuan, Kyunghoon Kim, Shuman Wang, Xiaolei Yu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.325

STUDY ON THE INFLUENCING OF WEB CELEBRITY ENDORSER ON BRAND EQUITY: RESEARCH BASED ON FASHION BRANDS

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang, Xiaolei Yu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.323

SUSTAINABLE BRAND EXPLOITATION: A VALUE-BASED APPROACH FOR STRATEGY EVALUATION

Marc Fischer, Max Backhaus, Tobias Hornig

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.138

THE CROSS-CULTURAL STUDY OF THE EFFECT OF BRAND EQUITY AND BRAND PERSONALITY ON CUSTOMER VALUE IN FAST-FASHION INDUSTRY

Rachata Rungtrakulchai

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.336

IS THE ARTIFICATION PROCESS PERCEIVED BY FINAL CONSUMERS OF LUXURY PRODUCTS? RESULTS FROM AN EXPERIMENT BASED ON THE APPLICATION OF THE CUSTOMER-BASED BRAND EQUITY MODEL

Elena Cedrola, Geneviève Cohen-Cheminet, Stefania Masé

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.323-328

SOCIAL MEDIA MARKETING AND CONSUMER-BASED BRAND EQUITY: THE ROLE OF BRAND EXPERIENCE AMONG MILLENNIALS IN ONLINE FASHION COMMUNITIES

Lamberto Zollo, Sukki Yoon, Riccardo Rialti, Cristiano Ciappei

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.79-80

SERVICE QUALITY, SATISFACTION, BRAND ATTITUDE AND CUSTOMER EQUITY IN TRADITIONAL MARKET

Huanzhang Wang, Kyung Hoon Kim, Honglei Liu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.835

AN EXAMINATION OF FAST FASHION BRAND EQUITY AND BRAND LOYALTY

Jin Su

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.307-309

COMBINING PRODUCT PLACEMENT AND COUNTRY OF ORIGIN EFFECT TO INCREASE BRAND EQUITY

Roberto Chierici, Maria Cristina Morra, Angelo Di Gregorio

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.125-129

PRICE PROMOTIONS AND BRAND EQUITY: THE CASE OF LUXURY BRANDS

Rachata Rungtrakulchai

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.76-88

LUXURY BRANDS SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON BRAND EQUITY AND CONSUMERS’ BEHAVIOR

Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli, Joonas Rokka, Gaetano Aiello, Raffaele Donvito, Rahul Singh

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.68