KOREASCHOLAR

EXTENDING THE LUXURY EXPERIENCE TO SOCIAL MEDIA – CO-CREATION OF BRAND IDENTITY IN A BRANDED EXHIBITION

Elina Koivisto, Pekka Mattila, Elina Korpela, Laura Perjo

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.266-267

A STUDY ON CUSTOMER SATISFACTION AND BRAND IMAGE BY FASHION EXHIBITION TYPE

Jaeyun Koh, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.734-735