KOREASCHOLAR

FROM ONLINE SHOPPING EXPERIENCE TO ONLINE PURCHASE INTENTIONS: ARE SHOWROOMERS DIFFERENT? A STUDY OF A TECHNICAL SPORTSWEAR BRAND’S E-STORE

Francesca Magno, Fabio Cassia, Christian M. Ringle

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.362-363

EFFECT OF FASHION DESTINATION EXPERIENCE DURING FASHION WEEK ON CITY BRAND EQUITY AND REVISIT INTENTION

Minjung Cho, Eunju Ko

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.64

Effects of Experiential Quality and MZ Generation's Brand Engagement on Experience Value Creation: Analysis of Psychological Process in the Experience-based Subscription Economy Platform

Myoung-a An, Sang-Lin Han

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.122-123

THE IMPACT OF EXTENDED BRAND EXPERIENCE THROUGH FLAGSHIP STORES ON AUTHORIZED SHOPPING CHANNELS IN LUXURY FASHION MARKET –CAFE vs. ART SPACE COMPARISON–

Jin Jeong, Ha Kyung Lee, Yuri Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.65-70

LUXURY BRAND EXPERIENCE AND UGC EFFECTS

Jihye Yu, Eunju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.834

RESISTANCE TO COUNTERFEITING AND PURCHASE OF LUXURY BRANDS: ANY ROLE OF BRAND EXPERIENCE?

Siham Mourad, Pierre Valette-Florence

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.434

THE EFFECT OF BRAND ATTRACTIVENESS ON BRAND ATTACHMENT: THE MODERATING ROLE OF FLOW EXPERIENCE

Xiaolei Yu, Kyunghoon Kim, Shuman Wang, Chunlin Yuan, Jenny Weichen Ma

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.427

ASSESSING ONLINE BRAND EXPERIENCE THROUGH CONSUMER BRAND ENGAGEMENT BEHAVIOR

Valentina Mazzoli, Raffaele Donvito, Laura Grazzini

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.470-474

EXTENDING THE LUXURY EXPERIENCE TO SOCIAL MEDIA – CO-CREATION OF BRAND IDENTITY IN A BRANDED EXHIBITION

Elina Koivisto, Pekka Mattila, Elina Korpela, Laura Perjo

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.266-267

SOCIAL MEDIA MARKETING AND CONSUMER-BASED BRAND EQUITY: THE ROLE OF BRAND EXPERIENCE AMONG MILLENNIALS IN ONLINE FASHION COMMUNITIES

Lamberto Zollo, Sukki Yoon, Riccardo Rialti, Cristiano Ciappei

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.79-80

THE BRAND WEBSITE`S POTENTIAL FOR CONDITIONING THE EXPERIENCE OF MENTAL IMAGERY: THE ROLE OF WEBSITE USABILITY

Imed Ben Nasr, Kenneth R Deans, Lisa Thomas

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.768-769

CUSTOMER SACRED EXPERIENCE AND STRATEGIC POSITIONING OF LUXURY BRAND

Critiano Ciappei, Lamberto Zollo, Andrea Boccardi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.727

USING IMPRESSION DESIGN AS A BRAND EXPERIENCE PROVIDER

Rudin Beka, Enila Cenko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.516

THE RISE OF POP UP BRAND STORES – EXPLORING THE EFFECTS OF STORE CHARACTERISTICS ON BRAND EXPERIENCE AND WORD OF MOUTH

Jan F. Klein, Tomas Falk, Franz-Rudolf Esch, Alexei Gloukhovtsev

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.360