KOREASCHOLAR

LEGACY TRANSMISSION THROUGH FASHION FILMS: VISUAL AND NARRATIVE BRAND HERITAGE INTEGRATION.

Paloma Díaz-Soloaga, Gemma Muñoz Domínguez, Jing Zhou

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.274-282

HOW OLD IS GOOD FOR ROLEX? FASHIONING HERITAGE AND INNOVATION INTO STRATEGIC ADVANTAGE

Pedro Mir, Patricia Sanmiguel, Maria Eugenia Josa

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.522

SOCIAL MEDIA BASED LUXURY MARKETING: ARE ACTIVITIES ON SOCIAL MEDIA CAPABLE TO TRANSMIT LUXURY BRAND HERITAGE AND EXCLUSIVITY TO CUSTOMERS?

Riccardo Rialti, Lamberto Zollo, Cristiano Ciappei, Yoko Sugitani

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.242-244

HERITAGE AND INNOVATIVE MYTHOPOESIS IN AUTHENTICITY OF HIGH SYMBOLIC FASHION BRAND

Cristiano Ciappei, Andrea Boccardi, Lamberto Zollo

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.121