KOREASCHOLAR

THE EFFECT OF SELF-CONSTRUAL ON PREFERENCE FOR BRAND PROMINENCE FROM AN IDENTITY CONSUMPTION PERSPECTIVE

Zhe Zhang

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.3

CONCEPTUALIZING AN IDENTITY-ORIENTED BRAND MANAGEMENT APPROACH

Klaus-Peter Wiedmann

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.543

EXTENDING THE LUXURY EXPERIENCE TO SOCIAL MEDIA – CO-CREATION OF BRAND IDENTITY IN A BRANDED EXHIBITION

Elina Koivisto, Pekka Mattila, Elina Korpela, Laura Perjo

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.266-267

BE SOCIAL AND BE TUNED: EVALUATE YOUR BRANDS IN ONLINE COMMUNITIES

Silvia Ranfagni, Monica Faraoni

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.216-224

BRAND IDENTITY: TRADITION VALUES AS FUTURE ASSET. SALVATORE FERRAGAMO CASE HISTORY

Stefania Ricci, Museo Salvatore Ferragamo

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.911

LUXURY AND SOCIAL MEDIA: CRAFTING BRAND IDENTITY THROUGH FACEBOOK POSTS

Esterina Nervino

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.506-508