KOREASCHOLAR

QUALITY VS. IMAGE: SUSTAINABLE BRAND EQUITY WITH A CUSTOMER-BASED APPROACH

Ken Kumagai

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.578-581

HOW TO WRITE THE BRAND NAME? SCRIPT USED FOR THE BRAND NAME INFLUENCE ON BRAND IMAGE AND BRAND ATTITUDE IN REGARD TO PRODUCT-CATEGORY SCHEMA FIT

Roshchupkina Olga

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.405-411

FASHION BRAND COLLABORATION STRATEGY AND AVATAR IMAGE TYPE IN METAVERSE

Yeonseo Park, Eunju Ko, Sangjin Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.28

ADOPTING DISSONANCE-SOLVING APPROACH TO INVESTIGATE LUXURY SOCIAL MEDIA ADVERTISING: ROLE OF GAPS IN SELF, PROJECTIVE SELF, INFLUENCER AND BRAND IMAGE

Jie Meng, Jiaying Wang

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.457-462

CONSUMER PERCEPTIONS TOWARDS AN ART-LUXURY BRAND IMAGE - A CASE STUDY OF LOUIS VUITTON

Eirini Bazaki, Jia Ren

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.213-214

A STUDY ON CUSTOMER SATISFACTION AND BRAND IMAGE BY FASHION EXHIBITION TYPE

Jaeyun Koh, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.734-735