KOREASCHOLAR

HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE

Shoji Tanaka, Hiroyuki Takahashi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.278

MODERATE EFFECTS OF NEGATIVE EMOTIONS IN BRAND LOVE

Paula Rodrigues, Paula Costa, Marta Quaresma, Miguel Las Casas

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.59-62

FROM OCCIDENT TO ORIENT: A CROSS-CULTURAL COMPARISON OF BRAND LOVE AND CONSUMER BEHAVIOR IN THE LUXURY FASHION AND ACCESSORIES MARKET

Julia Finnegan

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.416

ENHANCING THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING: THE DUAL IMPACT OF BRAND PAGE SATISFACTION AND BRAND LOVE

Sanga Song, Hye-Young Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.83-84

WILL YOU STILL LOVE ME REGARDLESS OF MY REPUTATION? A STUDY ON THE INFLUENCE OF CORPORATE REPUTATION ON CUSTOMER BRAND PERCEPTION AND PURCHASE DECISION

Caroline Tan

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.802-803