KOREASCHOLAR

THE EFFECT OF CUSTOMIZED CHATBOT SERVICES ON BRAND LOYALTY TOWARD LUXURY BRANDS

Minju Lee, Enju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.828

EFFECT OF APPAREL BRANDS’ SUSTAINABILITY EFFORTS ON CUSTOMER-BRAND IDENTIFICATION, BRAND ATTITUDE AND LOYALTY: A COMPARISON OF FEMALE AND MALE CONSUMERS

Mijeong Noh, Kim K. P. Johnson

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.72

HOW MID- TO LOW-END BRAND PERSONALITY IMPACTS PERCEIVED QUALITY, COMMITMENT, AND LOYALTY? COMPARING KOREAN VS. CHINESE CONSUMERS’ATTITUDES TOWARD GLOBAL AND LOCAL BRANDS

Su Jin Yang, Yuri Lee

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.200-205

EFFECTS OF PERCEIVED PHILANTHROPY OF LEADING BRAND CORPORATE ON CONSUMER LOYALTY

Jongchul Park, Anesh Sthapit, Yoon Yong Hwang

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.801

THE EFFECTS OF BRAND LOYALTY ON THE EMOTIONAL REACTIONS TO A LUXURY BRAND CRISIS: THE MONCLER CASE

Giacomo Gistri, Stefano Pace, Matteo Corciolani

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.555-561

THE EFFECTS OF E-MASS CUSTOMIZATION OF LUXURY BRAND: PERCEIVED VALUE, SATISFACTION, AND LOYALTY

Jungmin Yoo, Minjung Park

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.504-505

AN EXAMINATION OF FAST FASHION BRAND EQUITY AND BRAND LOYALTY

Jin Su

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.307-309

PRICE PROMOTIONS AND BRAND EQUITY: THE CASE OF LUXURY BRANDS

Rachata Rungtrakulchai

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.76-88