KOREASCHOLAR

CONSUMERS’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY AND BRAND PERFORMANCE

Junghwa Jang, Sue Ryung Chang, Dae Ryun Chang

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.338-339

THE EFFECT OF THIRD PARTY ORGANIZATION ENDORSEMENT ON BRAND PERFORMANCE

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang, Xiaolei Yu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.738

THE LUXURY PERFORMANCE MEASUREMENT MATRIX (LPM) – ASSESSING BRAND PERFORMANCE THROUGH A VALUE CREATION APPROACH

Ana Roncha, Matteo Montecchi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.820-823