KOREASCHOLAR

BUILDING BRAND PERSONALITY IN THE HIGH-END CULTURAL AND CREATIVE INDUSTRIES

Klaus Heine, Marco Eisenberg, Vera Seidemann

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.527

THE CROSS-CULTURAL STUDY OF THE EFFECT OF BRAND EQUITY AND BRAND PERSONALITY ON CUSTOMER VALUE IN FAST-FASHION INDUSTRY

Rachata Rungtrakulchai

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.336

HOW MID- TO LOW-END BRAND PERSONALITY IMPACTS PERCEIVED QUALITY, COMMITMENT, AND LOYALTY? COMPARING KOREAN VS. CHINESE CONSUMERS’ATTITUDES TOWARD GLOBAL AND LOCAL BRANDS

Su Jin Yang, Yuri Lee

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.200-205

BRAND PERSONALITY ALIGNMENT AND CONSUMER ENGAGEMENT TO DEFINE COMPETITIVE POSITIONING IN ONLINE FASHION COMMUNITIES: AN INTERDISCIPLINARY METHODOLOGY

Monica Faraoni, Belinda Crawford Camiciottoli, Silvia Ranfagni

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.348-353

THAILAND’S MEDICAL TOURISM DESTINATION BRAND PERSONALITY

Michael Guiry

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.203-207