KOREASCHOLAR

NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET

Olamide Akintimehin, Sean Lee, Awele Achi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.443

CHOICE OF CAUSE IN CRM AFTER BRAND SCANDAL: BASED ON REGULATORY FOCUS THEORY

Hailin Zhang, Leping Li, Xina Yuan

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.400-406