THE GROWING CHALLENGE OF UNLEASHING THE POWER OF STRONG IDENTITIES VIA BRANDING AND BRAND COMMUNICATION – IS IT THE PRODUCT, THE DESIGNER, THE COMPANY, THE CITY OR COUNTRY BEHIND TO ACHIEVE AND SUSTAIN SUCCESS IN FASHION MARKETING?
Klaus-Peter Wiedmann, Carmen Rodriguez Santos, Gaetano Aiello, Raffaele Donvito, Bruno Godey, Daniele Pederzoli
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.799-800