KOREASCHOLAR

WHEN FASHION GENES IS INJECTED INTO TRADITIONAL CULTURE: EXPLORING THE EFFECT OF DESIGN ELEMENTS OF CULTURAL AND CREATIVE PRODUCT ON BRAND VALUE AND SUSTAINED COMPETITIVE ADVANTAGE IN FASHION INDUSTRY

Chunlin Yuan, Kyung Hoon Kim, Hakil Moon, Shuman Wang, Yue Liu

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.351

Effects of Experiential Quality and MZ Generation's Brand Engagement on Experience Value Creation: Analysis of Psychological Process in the Experience-based Subscription Economy Platform

Myoung-a An, Sang-Lin Han

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.122-123

SUSTAINABLE BRAND EXPLOITATION: A VALUE-BASED APPROACH FOR STRATEGY EVALUATION

Marc Fischer, Max Backhaus, Tobias Hornig

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.138

THE CROSS-CULTURAL STUDY OF THE EFFECT OF BRAND EQUITY AND BRAND PERSONALITY ON CUSTOMER VALUE IN FAST-FASHION INDUSTRY

Rachata Rungtrakulchai

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.336

VALUE CHAIN OF LUXURY INDUSTRY - BRAND AS AN INTERDEPENDENT VALUE CREATION STEP

Pierre Xiao Lu, Wenwen Zhao, Yongjiang Shi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.873

THE LUXURY PERFORMANCE MEASUREMENT MATRIX (LPM) – ASSESSING BRAND PERFORMANCE THROUGH A VALUE CREATION APPROACH

Ana Roncha, Matteo Montecchi

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.820-823

ASSESSING THE VALUE OF A LUXURY BRAND COMMUNITY

Juran Kim, Ki Hoon Lee

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.576-580

ONCE UPON A TIME THERE WAS A FASHION BRAND–DRIVING LUXURY VALUE PERCEPTION AND CONSUMER BEHAVIOUR VIA STORYTELLING

Janina Haase, Nadine Hennigs, Jan C. L. König, Klaus-Peter Wiedmann

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.574-575

THE EFFECTS OF E-MASS CUSTOMIZATION OF LUXURY BRAND: PERCEIVED VALUE, SATISFACTION, AND LOYALTY

Jungmin Yoo, Minjung Park

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.504-505

THE APPROPRIATENESS OF PROMOTING LUXURY BRANDS ONLINE. THE EFFECTS OF BRAND HIERARCHY AND LUXURY VALUE

Alexandra Karpova, Thao Nguyen, George Balabanis

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.389-390

VALUE CO-CREATION PROCESS OF LUXURY FASHION BRAND: EXAMINING THE RELATIONSHIPS AMONG ENCOUNTER ATTRIBUTES, CONSUMER VALUE, BRAND VALUE AND PURCHASE INTENTION

Eunah Choi, Eunju Ko, Angella J. Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.89