KOREASCHOLAR

DIFFERENCES IN THE BRANDING STRATEGY OF THE BIG 3 SPA BRANDS: ZARA, UNIQLO, AND H&M

Cunhyeong Ci, Seungbae Park, Bongchul Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.65-66

THE STAKES AT BUILDING A LUXURY CLUSTER IN AN INGREDIENT BRANDING STRATEGY: THE CASE OF CALAIS LACE

Anne-Flore Maman Larraufie

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.567-569

SELECTING THE RIGHT PARTNERS FOR THE RIGHT REASONS: THE IMPORTANCE OF FIT IN INGREDIENT BRANDING STRATEGY IN LUXURY BRAND

Hakil Moon, David E. Sprott

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.199-200