KOREASCHOLAR

INDULGENCE UNLEASHED: EXPLORING MOTIVATIONS BEHIND SOCIAL MEDIA SHARING OF GASTRONOMIC EXPERIENCES FOR LUXURY BRANDS

Sanghee Kim, Hyo Jung (Julie) Chang, Leslie Cuevas

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.652

FROM VIRTUAL WINE TASTING TO WINE CLUB MEMBERSHIP: FOCUSING ON LUXURY WINE BRANDS

Kyuho Lee, Stella Kladou, Ahmet Usakli

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.624

THE MOTIVATION AND CONSUMER EXPERIENCE WHEN PURCHASING SUSTAINABLE FASHION BRANDS

Inês Miguel, Márcia Silva

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.509

THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES

Lala Hu, Mirko Olivieri

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.496

INCREASING EFFECTIVENESS OF GREEN DEMARKETING CAMPAIGNS FOR SUSTAINABLE FASHION BRANDS USING THE SHIFT FRAMEWORK

Hye Jin Yoon, Yoon-Joo Lee, Ja Kyung Seo

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.408

LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS

Mariana Berga Rodrigues, Sandra Maria Correia Loureiro, João Guerreiro, Maria Inês Romero

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.375-380

AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE

Marta Giovannetti, Lala Hu, Barbara Kulaga, Elena Cedrola

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.353

LUXURY BRANDS IN VIRTUAL WORLDS: KEEPING THE DREAM ALIVE BETWEEN MEMORY AND MODERNITY

Esterina Nervino, Fiona Fui-Hoon Nah, Ruilin Zheng

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.351-352

ARCHITECURE AND EVOLUTION OF LUXURY BRANDS’ FLAGSHIPS. A COMPARISON BETWEEN EUROPEAN AND ASIAN CULTURE

Marc Hormigos-Surià, Silvia Pérez-Bou

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.343

LUXURY FASHION BRANDS AND INSTAGRAM ADVERTISEMENTS: IT’S EFFECTS ON MEN’S PURCHASE INTENTIONS, PERCEPTIONS AND MOTIVATIONS

Sneha Kadyan, Dr. Suman Rani

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.334-338

DRIVERS AND OUTCOMES OF CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE CASE OF CHINA

Yingyu Li, Shin’ya Nagasawa

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.328-333

THE IMPACTS OF PRODUCT-FOCUSED VERSUS CAUSE-FOCUSED GREEN ADVERTISING ON CONSUMERS’ WARM EMOTION, PERCEIVED SKEPTICISM AND BRAND ATTITUDE FOR LUXURY FASHION BRANDS

Shuang Wu, Maria Logkizidou, Pammi Sinha

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.326

HOW DO MOBILE APPS ENHANCE THE EXPERIENTIAL VALUE OF FASHION BRANDS?

Ioannis Kostopoulos, Nina Michaelidou, Lina Nasr

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.308-309

HOW DO AFFINITY AND ANIMOSITY IMPACT FASHION BRANDS’ ENGAGEMENT?

Miao Miao, Shinichiro Terasaki, Kyung-Tae Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.249-250

HOW CAN FASHION BRANDS CREATE THE “BESTIE VIBE” WITH GEN Z CONSUMERS?

Giulia Miniero, Jelena Tasic Pizzolato

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.227-233

SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS

Yujeong Won, Youngho Sim, Younjin Lee, Yuri Lee

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.163-168

EVALUATING DIFFERENTIATION BETWEEN TWO NATIVE DIGITAL FASHION RETAIL BRANDS: ZALESKI AND MYSA - A MULTIPLE CASE STUDY

Julia Bego Siqueira, Victoria Marie Murakami, Viviane Moura Ferreira

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.149

A SENTIMENT–BASED UNDERSTANDING OF HAPPINESS IN SOCIAL MEDIA: EVIDENCE FROM EXPERIENCE AND MATERIAL BRANDS' SUPPORT ACCOUNTS

Meltem Kiygi-Calli, Ezgi Merdin-Uygur, Abdullah Önden, Maryam El Oraiby

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.148

THE IMPACT OF NEGATIVE ELETRONIC WORD OF MOUTH GENERATED BY LUXURY FASHION BRANDS’ CONTROVERSIAL CAMPAIGNS ON CONSUMER BEHAVIOUR

Marina Droga Pitanga Landulpho, Viviane Moura R. Ferreira

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.105-106

ANTHROPOMORPHISM FOR LUXURY BRANDS: WELCOME AT THE ENTRANCE LINE, BUT NOT AT THE TOP

Mayuko Nishii

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.104