KOREASCHOLAR

DEVELOPING A THEORETICAL ARTIFICIAL INTELLIGENCE-BASED BUSINESS MODEL FOR FASHION SME’S

Liezel McDougall, Lorna Truter, Marike Venter de Villiers

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.208-211

THE MASSTIGE PARADOX IN CHINA: A BUSINESS MODEL INNOVATION OPPORTUNITY FOR INDEPENDENT LUXURY COMPANIES?

Philippe Chereau, Jonas Hoffmann, Isabella Soscia

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.264-269