KOREASCHOLAR

THE INFLUENCE OF LIVE STREAMING SERVICE OF WEB CELEBRITY ON CONSUMER IMPULSIVE BUYING BEHAVIOR

Xiaolei Yu, Kyunghoon Kim, Shuman Wang

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.700

FACTORS AFFECTING SPORTSWEAR BUYING BEHAVIOR: A COMPARATIVE ANALYSIS OF LUXURY VS REGULAR BRANDS OF SPORTSWEAR

Choong Hoon Lim, Kihan Kim, Yunjae Cheong

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.857

COMPARISON ON HAN-LYU COSMETICS BUYING BEHAVIOR ACCORDING TO THE BRAND LEVEL BETWEEN KOREAN AND CHINESE FEMALE CONSUMERS

Jin-Hwa Lee, Yuan-Yang Bi, Meng Yu

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.599-600