KOREASCHOLAR

DOES INFORMATION ORDER MATTERS? THE INTERPLAY OF INFORMATION ORDER, GENDER, AND CONSTRUAL LEVEL IN CAUSE-RELATED MARKETING COMMUNICATION

Xina Yuan, Jungmin Jung, Feng Xiong, Sha Cai

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.297-302

A COMPARISON OF THE EFFECT OF SOCIETAL MARKETING ACTIVITIES FOR THE KOREAN AND CHINESE MARKETS

Tae Ho Song, HaeJin Seo, Xina Yuan

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.372-375

SUSTAINABLITY OF SUSTAINABLE FASHION PRODUCTS AND IMPACT OF BRAND NAMES AND CAUSE-RELATED MARKETING ON PURCHASE INTENTION

Sookhyun Kim, Hyunshin Na

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.583-589