KOREASCHOLAR

CELEBRITY ENDORSEMENT FOR INSTAGRAM STORIES: THE IMPACT ON BRAND IDENTIFICATION, TRUST, AND EMOTION

Jiyoung Kim, Mikayla Thornton, Kiseol Yang, Dee Knight

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.299-301

CYBER ECHOES TO CELEBRITY FEMVERTISING ON YOUTUBE: THE CASE OF PRADA PARADOXE

Michela Matarazzo, Silvia Ranfagni, Simone Guercini

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.71-75

ASPECTS OF CELEBRITY ENDORSEMENTS AND BRAND VALUES INFLUENCING YOUNG ADULTS’ ATTITUDE AND PURCHASE INTENTION OF COSMETICS BRANDS IN SOUTH AFRICA

Helen Duh Inseng, Banqobile Tshabalala

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.777-779

SHOOTING WITH THE E-STARS: CELEBRITY ENDORSEMENT ON BUILDING AUTHENTICITY MEANINGS FOR ETHNIC FASHION BRANDS

Elena Chatzopoulou

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.701-704

THE INFLUENCE OF LIVE STREAMING SERVICE OF WEB CELEBRITY ON CONSUMER IMPULSIVE BUYING BEHAVIOR

Xiaolei Yu, Kyunghoon Kim, Shuman Wang

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.700

EXPLORING THE FACTORS INFLUENCING THE PERCEIVED AUTHENTICITY OF CELEBRITY ENDORSERS ON SOCIAL MEDIA

Sabina Levitan, Norman Peng, Debra Desrochers, Annie Chen

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.506-511

CELEBRITY ENDORSEMENT ADVERTISING IN SOCIAL FASHION MARKETING ACTIVATES CURIOSITY, REWARD CIRCUITRY AND ENHANCES VISUAL ATTENTION

Jing Zhang, Eun-Ju Lee

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.449-450

AN EXPERIMENTAL INVESTIGATION ON MULTIPLE BRAND ENDORSEMENTS BY NON-CELEBRITY ENDORSERS ON INSTAGRAM

Juan Mundel, Tao Deng, Claire Hope

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.358-365

STUDY ON THE INFLUENCING OF PARASOCIAL RELATIONSHIP ON BRAND EQUITY IN THE VR SHOPPING ENVIRONMENT: THE MODERATING EFFECT OF ACTIVITY OF FASHION WEB CELEBRITY ENDORSER

Chunlin Yuan, Kyunghoon Kim, Shuman Wang, Xiaolei Yu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.325

STUDY ON THE INFLUENCING OF WEB CELEBRITY ENDORSER ON BRAND EQUITY: RESEARCH BASED ON FASHION BRANDS

Chunlin Yuan, Kyunghoon Kim, Hakil Moon, Shuman Wang, Xiaolei Yu

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.323

“WHAT IF A CELEBRITY AND A BRAND CO-CREATE A NEW COLLECTION?”: THE NEW FRONTIER OF COBRANDED ENDORSEMENT

Monica Mendini, Mihchael Gibbert

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.400-406

IMPORTANCE OF NON-CELEBRITY EFFECTS ON FASHION CONSUMPTION: CONSIDERATION OF MODELS IN FASHION MAGAZINES

Tetsuma Emmaru

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.290

CELEBRITY ENDORSEMENTS FOR LUXURY BRANDS: FOLLOWERS VS. UNFOLLOWERS ON SOCIAL MEDIA

Sanga Song, Hye-Young Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.184

EXAMINING THE INFLUENCE OF THE YOUTUBE CELEBRITY ON LUXURY BRAND MANAGEMENT: A PARASOCIAL INTERACTION APPROACH

Jung Eun Lee, Brandi Watkins

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.514-515