KOREASCHOLAR

PROMOTING BEAUTY PRODUCTS IN SOCIAL MEDIA: EFFECTS OF ENDORSER CHARACTERISTICS AND SOCIAL DISTANCE

Yung Kyun Choi, Ruo Nan Zhang, Eunyoung Christine Sung

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.87-90

A STUDY ON THE CHARACTERISTICS AND INTENT OF ARTIFICIAL INTELLIGENCE-STYLE ASSISTANT

Hyesu Yun, Eunju Ko

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.829

ENDORSEMENT OF ATHLEISURE BRAND: WHAT CHARACTERISTICS MAKE A GOOD ENDORSER?

Kong Cheen Lau, Jingyi Kong

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.633-635

THE IDENTITY OF INDEPENDENT NICHE LUXURY BRANDS: DIFFERENTIATING CHARACTERISTICS AND THE ROLE OF AUTHENTICITY

Fabio Duma, Mark Popcsev

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.245-252

TO BE EXTRAVAGANT OR ETHICAL? INTERACTIVE EFFECTS OF CREDIT CARD TYPES AND INDIVIDUAL CHARACTERISTICS ON LUXURY CONSUMPTIONS

EunHwan Oh, Jongwon Park, Jungkeun Kim

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.134-135

A RESEARCH ON THE CHARACTERISTICS OF DONGDAEMUN FASHION MARKET AND MULTICHANNEL ATTRIBUTES: FOCUSING ON CUSTOMER EQUITY

Jeonmi Ko, Minyoung Lee, Heeju Chae, Eunju Ko

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.845-846

COMPARISON OF ART DECO CHARACTERISTICS EXPRESSED ON PAUL POIRET AND GABRIELLE CHANEL DESIGNS

Sookhyun Park

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.664-665

THE INFLUENCE OF MOBILE COMMERCE CHARACTERISTICS ON CONS UMER’S PURCHASE INTENTION IN MOBILE FASHION SHOPPING

Jin Mie Chae

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.656-657

THE RISE OF POP UP BRAND STORES – EXPLORING THE EFFECTS OF STORE CHARACTERISTICS ON BRAND EXPERIENCE AND WORD OF MOUTH

Jan F. Klein, Tomas Falk, Franz-Rudolf Esch, Alexei Gloukhovtsev

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.360

MARKETING CAPABILITY, EXPORT MARKETING STRATEGY, AND EXPORT PERFORMANCE: MODERATING EFFECTS OF EXPORT FIRMS' CHARACTERISTICS

Kyong Ryul Koo, Kyung Hoon Kim, Sang Jin Kim

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.228-231

GLOBAL FASHION CONSUMPTION MOTIVES: A CROSS-CULTURAL COMPARISON OF APPAREL CONSUMER DECISION-MAKING CHARACTERISTICS IN THE USA, FRANCE, GERMANY AND AUSTRIA

Nina Pongratz, Sandra Diehl

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.47-50