KOREASCHOLAR

THE NEW AGE OF DIGITAL DIGITAL TRANSFORMATION OF THE CHINESE LUXURY MARKET

Dong Yang

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.650-651

NAVIGATING BRAND DESIRABILITY IN THE AFTERMATH OF A SCANDAL: A CASE STUDY OF LOUIS VUITTON IN THE CHINESE MARKET

Olamide Akintimehin, Sean Lee, Awele Achi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.443

DIGITAL AND MOBILE TOUCH POINTS IN THE FASHION MARKET: A COMPARISON BETWEEN CHINESE AND EUROPEAN MILLENNIAL CONSUMERS

Lala Hu, Riccardo Rialti, Lamberto Zollo, Raffaele Filieri

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.310-313

THE HERITAGE EFFECT: THE TRANSITION FROM LUXURY TO NEO-LUXURY GOODS IN THE CHINESE MARKET

Yael Pedro, Elad Harison

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.351-352