KOREASCHOLAR

DECODING LUXURY FASHION’S COMMITMENT TO GENDER EQUALITY: UNVEILING THE TRUTH BEHIND COMMUNICATION STRATEGIES AND SUSTAINABLE ACTIVISM

Stefania Mase, Marta Giovannetti, Cinzia Colapinto, Elena Cedrola

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.317

HOW DOES BRAND AUTHENTICITY AFFECT TRAVEL INTENTION? THE MEDIATING ROLE OF COMPANY’S COMMITMENT TO THE BRAND’S ROOTS AND BRAND LOVE

Shoji Tanaka, Hiroyuki Takahashi

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.278

HOW MID- TO LOW-END BRAND PERSONALITY IMPACTS PERCEIVED QUALITY, COMMITMENT, AND LOYALTY? COMPARING KOREAN VS. CHINESE CONSUMERS’ATTITUDES TOWARD GLOBAL AND LOCAL BRANDS

Su Jin Yang, Yuri Lee

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.200-205

IMPACT OF CUSTOMER-BASED CORPORATE REPUTATION ON PERCEIVED RISK AND RELATIONAL OUTCOMES: EVIDENCE FROM FASHION RETAILING

Gianfranco Walsh, Mario Schaarschmid, Stefan Ivens

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.883