Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.445
B2B BRANDING AND DIGITAL COMMUNICATION: THE CASE OF SUSTAINABLE FASHION SUPPLIERS
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.431-432
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.430
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.317
SUSTAINABILITY COMMUNICATION FOR LUXURY FASHION BRANDS : A TEST OF THREE-WAY INTERACTIONS
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.163-168
Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.156
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.394
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.378
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.340-341
VIRTUAL REALITY AS A NEW MEANS OF CREATION AND COMMUNICATION IN FASHION.
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.270-273
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.139-155
CRISIS COMMUNICATION: EFFECTIVENESS OF RESPONSE STRATEGIES
Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.116-117
THE EFFECT OF LUXURY BRANDS’ CSR COMMUNICATION ON PURCHASE INTENTION: AN FMRI INVESTIGATION
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.445
NAMING STRATEGIES AS A TOOL FOR COMMUNICATION: APPLICATION TO MOVIE TITLES
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.338
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.297-302
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.167-177
HARNESSING THE INFLUENCE OF SOCIAL MEDIA IN ONLINE LUXURY BRAND COMMUNICATION
Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.105-128
SPORTSWEAR AS COMMUNICATION – A COMPARISON BETWEEN IDENTITY SIGNALING AND HOW THEY ARE PERCEIVED
Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.493
CULTURAL MARKETING COMMUNICATION STRATEGIES FOR LIFESTYLE BRAND
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.894-895
Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) pp.799-800