KOREASCHOLAR

FASHIONING BODY POSITIVITY CONSUMER PERCEPTIONS AND PURCHASE BEHAVIOUR IN THE REALM OF BODY POSITIVE FASHION BRANDS, CONSIDERING BODY IMAGE AND BELIEF CONGRUENCE

Vanessa Kowald, Vera Herédia Colaço

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.2

THE EFFECT OF IMAGE CONGRUENCE ON AR SHOPPING

Jeeyeon Kim, Sabina Ou, Qurie Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.189-190

EFFECTS OF PERSONA SELF-CONGRUENCE ON LUXURY BRAND ATTACHMENT IN THE METAVERSE

Juran Kim, Seungmook Kang, Joonheui Bae

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) p.29

ANALYZING THE IMPACT OF CONGRUENCE IN FASHION INFLUENCER MARKETING ON INSTAGRAM

Daniel Belanche, Luis V. Casaló, Marta Flavián, Carlos Flavián, Sergio Ibáñez-Sánchez

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.423-424

THE EFFECTS OF THE DIFFERENT TYPES OF CSR ACTIVITIES ON CONSUMER LOYALTY AND PERCEPTION OF FIRM: MODERATING EFFECTS OF CSR ORIENTATION AND CONGRUENCE

Hyeon-Sook Shim, Sang-Lin Han

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.192-194

THE MIND OF THE BEHOLDER: HOW LUXURY ASSOCIATIONS MODERATE PRODUCT–ENVIRONMENT CONGRUENCE EFFECTS IN PRODUCT PLACEMENT

Patricia Rossi, Felipe Pantoja, Kacy K. Kim, Sukki Yoon

Global Fashion Management Conference Renaissance of Marketing and Management in Fashion (2015.06) p.590