KOREASCHOLAR

‘LOOK AT WHAT I OWN’: A RESEARCH ABOUT THE ROLE OF SOCIAL MEDIA AND E-WOM IN LUXURY BRAND EQUITY AND CONSPICUOUS CONSUMPTION

Beatriz Casais, Ana Maria Soares, Mafalda Abreu, Doina Lungu, Jorge Rodrigues

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) p.212

WINDOW DRESSING: THE MOTIVATIONS DRIVING CONSPICUOUS CONSUMPTION IN THE DIGITAL AGE

Mark Cleveland, Carly Yuan

Global Fashion Management Conference 2024 Global Fashion Management Conference at Milan (2024.07) pp.16-17

“REVENGE SPENDING” DURING COVID: ONLINE CONSPICUOUS CONSUMPTION AS A PROMOTION-FOCUS STRATEGY FOR THREATENED EFFICACY NEEDS

Dae Ryun Chang, Hosun Lee, Jiye You

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul (2021.11) pp.76-80

CONSPICUOUS CONSUMPTION OF RECESSION HIT CONSUMERS: PRELIMINARY EVIDENCE FROM A GREEK AND INTERNATIONAL SAMPLE

Markos Tsogas, Irena Mecaj, Marina Kyriakou

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.527-533

THE IMPACT OF CONSPICUOUS CONSUMPTION AND PERCEIVED VALUE ON NEW PRODUCT ADOPTION INTENTION

Meixiang Cui, Subin Im

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) p.441

HOW ROLE IDENTITY SALIENCE, NORMATIVE INFLUENCE, AND GIFT GIVING IN THE DIGITAL AGE IMPACT CONSPICUOUS CONSUMPTION BEHAVIOR: EVIDENCE FROM EMERGING MARKETS

Aniruddha Pangarkar

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.418-422

CONSPICUOUS CONSUMPTION IN EMERGING MARKETS: A SOCIAL IDENTITY THEORY PERSPECTIVE

Aniruddha Pangarkar

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.51-55

MILLIONAIRE MICRO-CELEBRITIES PERSONAL BRANDING STRATEGIES ON INSTAGRAM

Marina Leban, Benjamin Voyer

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.712-717

EXPLORING THE REWARDS DIMENSION OF ENGAGEMENT IN CONSUMER-FASHION BRAND RELATIONSHIP

Maria Gonçalves Cabaço, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

Global Fashion Management Conference 2019 Global Fashion Management Conference at Paris (2019.07) pp.534-535

THE INFLUENCE OF CONSUMPTION VALUES AND SELF-CONSTRUAL ON THE PURCHASE OF (IN) CONSPICUOUS LUXURY GOODS AND SHOPPING PREFERENCES: A QUESTIONNAIRE STUDY

Karolina Dovgialo, Benjamin G. Voyer

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.528

THE IMPACT OF CONSPICUOUS CONSUMPTION AND PERCEIVED VALUE ON NEW PRODUCT ADOPTION INTENTION: THE MODERATING ROLE OF CREATIVITY-SEEKING PERSONALITY

Meixiang Cui, Subin Im

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.158-162

THE INFLUENCE OF TWO FUNDAMENTAL FACTORS ON CONSPICUOUS LUXURY CONSUMPTION

Sungeun (Ange) Kim, Jungkeun Kim, Roger Marshall

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) pp.57-58

THE EFFECT OF GENDER DIFFERENCE ON LUXURY CONSUMPTION

Joonheui Bae, Dong Mo Koo

Global Fashion Management Conference 2017 Global Fashion Management Conference at Vienna (2017.07) p.289